"I foresee 2020 being a year which crystallises change. Organisations that are slow to adapt to the increased focus on the value of business in society may find it hard to recover their position in the eyes of consumers and even their own workforce." - Brad Staples, CEO of APCO Worldwide
For more on the trends that will dominate 2020, click here. |
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| Sector Trends Shaping 2020 |
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| Global Technology Trends Technology is a ubiquitous constant in our everyday lives. With so much potential for economic and geopolitical influence for those that drive and control technological innovations, business leaders must stay aware of the relevant policies and trends. APCO’s technology practice leaders, Travis Bullard, Andreas Constantinides and Bruce Fu, take a closer look at the tech trends around the world that will impact the industry in 2020. |
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Energy Trends••• "As we enter 2020, corporations in all sectors are facing massive changes in energy sources. Business leaders must understand the trends that are shaping the industry to credibly communicate corporate sustainability and energy agendas and voice legitimate demands in today’s ever-changing energy world."
- Sumin Nam, Frankfurt Click here for more |
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Retail Trends••• "In the retail sector, we have witnessed the profound impact of new technology, but how that technology can be harnessed for the greater good is the question consumers will be asking of brands. In 2020, retail must be among the hardest working sectors, innovating faster and listening more attentively."
- Rishi Talwalker, Dubai Click here for more |
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Financial Trends••• "Millennials beginning to turn 40, the need for technology to help people and ESG's new status as a must-have, not a nice-to-have, all present market obstructions for the financial sector in 2020. Companies need to rewire their strategic thinking, offerings and communications to connect with today’s customers, borrowers, investors and workforce."
- Jeff Zelkowitz, New York Click here for more
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| Health Policy Trends••• "The issue of how to address prescription drug pricing will certainly be a hot button topic ahead of the 2020 U.S. elections. The time is now for pharma companies to act and offer real and impactful solutions that help patients, while calling out elements of the healthcare system that create barriers to access."
- Jack Kalavritinos, Washington & Ryan Bounsy, New York Click here for more |
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| Previewing 2020 Elections While the U.S. presidential election in November is set to dominate the geopolitical discussion, four other votes are important for business leaders to keep an eye on in 2020.
Nicholas Whyte previews the year ahead and shares how elections in Iran, North Macedonia, New Zealand and Micronesia will have significance beyond their own borders. |
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| Communications Trends to Watch in 2020 |
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| Workplace TrendsWith five generations now working side-by-side in many organizations, we expect to see an even greater focus on internal communications in 2020, as companies understand the importance of keeping their generationally-diverse workforces informed and engaged. As organizations need to find new ways to differentiate themselves, APCO's Kimberly Gardiner shares five workplace trends employers can’t afford to ignore in 2020.
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Digital Trends••• "Data is fundamental to the most important trends shaping the future of digital communications. In 2020, we will see brands investing more in analytics and finding new ways to leverage data sets to create customized, transparent and credible experiences that continue to inform and achieve quality results."
- Rachael Siefert, New York Click here for more |
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Creative Trends••• "As we look ahead to 2020, at least in an ideal world, every designer should be aware of the implications and effects of the tools we use, and the products, services, campaigns and brands we research, plan and enable across societies."
- David Sanchez, Washington Click here for more
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Engaging Around Global Events in 2020••• "Major global events provide excellent platforms for companies to demonstrate and strengthen their thought leadership in tackling global issues, and some of the major international events that will take place in 2020 will help to develop tangible and intangible legacies for future generations."
- Miho Tsunoda, Tokyo Click here for more |
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Opinion Research Essentials for 2020••• "With the upcoming 2020 U.S. presidential election set to spur an increased focus on the polling industry, a few key factors can help business leaders navigate the deluge to come in 2020 and inform company efforts for conducting research and building business plans."
- Matt Ogren & Benjamin Hecht, APCO Insight Click here for more
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| Click here for additional insights on 2020 trends from APCO's global team.
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