Stay Ahead: Insights from APCO

APCO is tracking Americans’ attitudes and behaviors related to COVID-19. The latest installment, from polling conducted from April 16-17, 2020, looks at Americans’ attitudes and behaviors related to technology:​​
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Webinar: Location Branding - How to Attract Tourism in a Post-COVID-19 Environment

With a global economic recession and social/physical distancing becoming a way of life, tourism destinations will need to be more competitive than ever. Fear of crowded spaces, flight travel, health insurance consideration, repatriation policies and costs will define decisions made by tourists when considering a vacation destination. On Tuesday, April 28 from 12:00pm-1:00pm ET, you are invited to join a conversation about how cities and locations need to think about tourism in a post-COVID-19 environment. RSVP here.
Webinar: Latin America Implications - Looking Ahead to the New COVID-19 Normal

Watch the April 23 webinar APCO hosted in partnership with GenM on the implications of COVID-19 on Latin America as the region begins to think of its recovery, revival, and long term mitigation strategies in an unknown “new normal.”


APCO colleagues are sharing on-the-ground insights and analysis on the impact of COVID-19 in markets around the world. Today’s dispatch from APCO’s Berlin office highlights the debate over Germany’s economic recovery efforts.

In response to the coronavirus crisis, Germany has set up extensive ad hoc economic relief measures for companies and employees with the aim of preventing layoffs and ensuring that businesses can continue to operate. The Federal Government's “protective shield,” implemented in mid-March, consists of four pillars: a) aid measures for employees / short-time work, b) economic stabilization fund with liquidity programs, c) measures for small businesses, self-employed and freelancers, and d) tax-related liquidity assistance for businesses. Some of these measures will be expanded further in the coming weeks.
As Germany begins to cautiously ease lockdown measures following a (preliminary) slowdown of the virus’ spread, the focus shifts to setting up an economic stimulus package to get the economy back on track in the long run. Germany hopes to repeat the unparalleled economic boost that followed the financial crisis in 2008/2009. Unsurprisingly, political parties, think tanks, NGOs and industry representatives are starting to voice their claims for how the economy should be re-shaped. Car manufacturers call for a new edition of the “scrappage premium,” an incentive for consumers to replace their old cars. While this policy contributed greatly to immediate economic recovery in 2009, it faces increasing opposition from environmental organizations and political leaders, who instead propose incentivizing only sustainable and climate-friendly technologies. VAT reductions, which were already introduced for the restaurant sector, could potentially be applied more broadly as a buying incentive. Germany is currently at a crossroads, leading to an intense lobbying battle. The upcoming weeks will be crucial to determine which shape economic recovery in Germany will take.

Some Positive News

  • Climate Consciousness: Pollution and greenhouse gas levels have dramatically fallen worldwide, as people appreciate on social media the drop in pollution and wildlife as inspiration for future action, Quartz
  • WWII Veteran Raises £​27 million: Tom Moore, a 99-year-old World War Two veteran has now raised more than £27 million for the NHS, surpassing his initial goal of £1,000, The Guardian
  • Rare Sea Turtle Population Growing: Thailand discovered the largest nest of a rare sea turtle population due to lack of tourists and beach closures, The Independent

More Tips from Around the Water Cooler


“Scientists tell us that as we destroy nature, habitats and the natural barriers between humans and wildlife – we will only see more and more zoonotic diseases like the COVID-19 pandemic.”

        - Tom Udall, United States Senator

“Once the pandemic is over, a more profound rethinking of decisionmaking—in public policy, business, and civil society—is called for...decisionmakers will need to supplement the current focus on economic efficiency with greater emphasis on economic resilience."

        - Dennis J. Snower, nonresident senior fellow, Brookings Institution
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit