The global response to the COVID-19 pandemic is accelerating the adoption of new technologies and digital solutions to not only ensure the supply of key goods, but also to streamline essential services which save lives. From online classes to entertainment streaming and remote medical services, companies have leveraged technologies such as 5G, big data and artificial intelligence to expand their offerings and rise to the challenge of a transformed consumer market. In adapting to remote operations and automation, companies are also innovating in ways that were not expected for some time to come.

At the same time, increasing reliance on digital technologies amid COVID-19 reinforces cybersecurity concerns. Zoom’s recent exposure for its lack of end-to-end encryption of public meetings and routing of traffic through China triggered a global backlash, as businesses and governments move to ban the app citing safety and privacy concerns. This crisis also exposed just how crucial technology is for business continuity and the increasing role it will play in the future. To ensure smooth operations in this "new normal," businesses and IT managers should remain diligent in adopting new technologies and deploy strategies to maintain good practices amongst all employees, such as verifying information sources and keeping abreast on rapidly changing cybersecurity policies.

Some Positive News

  • Joint efforts from small business: Small manufacturers are pivoting to produce cloth masks, as public health officials advise public to cover their faces, The Wall Street Journal
  • Drug advancements: Researchers are reporting positive signs that an oral medicine can hinder the coronavirus behind COVID-19, which could be easier to administer than intravenous injections, NPR
  • Essential workers: New Zealand Prime Minister Jacinda Ardern and premiers across Canada declared the Easter Bunny an essential worker to help young children cope with the continuing pandemic, CNET

More Tips from Around the Water Cooler


“At face value there is a trade-off to make: either save lives or save livelihoods. This is a false dilemma – getting the virus under control is, if anything, a prerequisite to saving livelihoods."

        - Kristalina Georgieva, Managing Director of the International Monetary Fund

“As long as the coronavirus threatens lives somewhere, we are not safe. This is the core of international cooperation and partnerships. We need to work together in order to tackle our shared challenges."

        - Jutta Urpilainen, EU Commissioner for International Partnerships
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit