Stay Ahead: Insights from APCO

Moving Towards Employee Social Responsibility
Kanika Arora, HR business partner for APCO Worldwide in India, discusses five key ways to engage employees in CSR that is directly linked to employee retention, productivity and overall engagement:

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"The theory of social responsibility and ethics applies for both individuals and organizations. It is important that we realize that corporate social responsibility (CSR) is no different than employee social responsibility (ESR). Achieving the goal of social good is not merely a responsibility of those who occupy the corner office, but all employees, as it is their individual decisions and actions which drive an organization towards adopting ethical practices.

Global businesses can achieve greater productivity and performance from their employees by investing in them and training them to make informed decisions. Organizations need to work with the human resources (HR) team to ensure that policies are implemented in the organization that promote ethics and integrity, which in return builds good corporate citizenship.

Introducing Essential Bytes: Episode 1

Each week, APCO Worldwide's Dan Smith, Nicole Monge and Andre Smith will come together to delve into the current digital landscape; exploring the challenges the communications industry is facing, dissecting what some of the most recent trends mean for communicators and highlighting the opportunities these challenges present. Every week, their goal is simple—communicate the essential. Watch this first episode of Essential Bytes here.

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Webinar: What's Next for U.S. Drug Pricing and Domestic Production?

APCO will host a discussion around the recent Trump Administration's executive orders on drug pricing and the announcement of using the Defense Production Act to spur increased U.S.-based pharmaceutical ingredients manufacturing as the nation gears up to come back stronger.  The panel of experts will discuss policy and political ramifications, how drug pricing actions will resonate considering the pandemic, whether more companies will be incentivized to locate or re-locate operations in the United States, and which of these policies might move forward in 2021.

The webinar will take place this Thursday, August 6, 3:00 - 4:00 PM EST. RSVP

Some Positive News

  • Italy's oldest graduate: A 96-year-old student graduated from the University of Palermo, after surviving World War II and the coronavirus, ABC News
  • "Stop! Sanitize!": A school principal parodies MC Hammer for a COVID-19 safety video ahead of students' return to school amid the pandemic, USA Today
  • Improving COVID-19 treatments: European doctors say progress in treating people is helping reduce fatalities among the sickest patients, The Wall Street Journal

More Tips from Around the Water Cooler

  • 5 ways the coronavirus changed how we eat fast food, CNN
  • How to evaluate COVID-19 news without freaking out, Scientific American
  • Study: How Americans feel about returning to work during COVID-19, Forbes
  • Remote managers are having trust issues, Harvard Business Review


“The first thing to recognize [is that] because the science changes, the advice that you get from health professionals changes over time as well. You’ll see people saying, “Well, you can’t trust [National Institute of Allergy and Infectious Diseases director Anthony] Fauci, because he was saying one thing in February, and he’s saying something else in July.” This is completely backwards. The people you can't trust are the ones who have not changed their views and advice, despite having enormously more evidence. The ones who are changing their views and advice, based on evidence, are the ones who are doing science and the ones who are giving good recommendations."

        - Carl Bergstrom, professor of biology at the University of Washington
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit