Stay Ahead: Insights from APCO

How to Achieve Healthcare Celebrity Status
Julie Orsini, associate director at APCO's Washington, D.C., office, discusses how health care communicators can adjust their strategies to address current issues:

Doctor speaking to the news

"The challenges of a global pandemic spotlighted just how quickly healthcare companies need to mobilize to solve complex problems to minimize lasting damage to the population, economy and global outlook—as well as the rising influence that healthcare leaders have on public policy and the way the public interacts with the economy.

As a result, today’s scientists and global health officials have become celebrities. New data shows a significant shift in perception towards healthcare executives, including record trust in the institution of healthcare.
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The Stories Behind Inequality and Why We Must Listen
Jordan Fieulleteau, associate consultant at APCO's Washington, D.C., office, discusses how the COVID-19 pandemic impacted inequality in the United States:

Image of boxes showing inequality

"Add a global pandemic, economic collapse and unemployment crisis on top of that and you understand just how disproportionate of an impact that systematic inequality has on the most vulnerable people in our society, including COVID-19 death rates, unemployment claims, eviction rates, homelessness, proximity to quality healthcare and the likelihood of being a frontline worker, among others.

The global pandemic exacerbated and accelerated these preexisting disparities. Those that had strong foundations coming into 2020 were far more likely to be able to weather this storm. The people and families who didn’t almost certainly fell further behind.
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Some Positive News

  • Sourcing local: Pandemic-induced supply chain disruption has prompted South African retailers to agree to source 65% of their clothing from local manufacturers, providing a much-needed boost to the local clothing industry, Bloomberg
  • Recycling bikes: A recycling center in the UK is working to fix old bikes so that they can be donated to deprived children affected by the pandemic, as well as charities in time for Christmas, BBC
  • New trends in philanthropy: The pandemic led to an upswing in mutual-aid networks, emergency charity funding and increased support for non-profit organizations pioneered by people of color in the United States, The Wall Street Journal

More Tips from Around the Water Cooler

Quotables


“It seems that almost every week we learn of some new scientific breakthrough to help us beat COVID - last week it was good news about the vaccine from Pfizer BioNTech and then Moderna...But we are not out of the woods yet. We can hear the drumming hooves of the cavalry coming over the brow of the hill but they are not here yet. Even if all three vaccines are approved, even if the production timetables are met  - and vaccines notoriously fall behind in their production timetables - it will be months before we can be sure that we have inoculated everyone that needs a vaccine --- and those months will be hard.”

         -  Boris Johnson, Prime Minister of the United Kingdom
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit apcoworldwide.com/coronavirus.