Stay Ahead: Insights from APCO

Companies Risk “Digital Doomsday” as Employees Return to Offices

Deanna Javadi and Lee Betancourt of the crisis management and litigation communications practice in APCO Worldwide's Washington, D.C. office discuss how companies should evolve their corporate social responsibility pathway to meet the new consumer environment after the pandemic: 

"These are truly unprecedented times and if we don’t evolve to meet new expectations, there is a real risk of being left behind and associated with the problem rather than the solution. Corporations and private companies with the means and resources have a responsibility and opportunity to have a social impact and improve the ways you “do good.”

It’s clear now more than ever that being an effective advocate and helping create progress will help your brand and business come back stronger from the crisis and gain the trust and support from the public and your consumers. At the end of the day, isn’t it a win when you can help both your business and society?”

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Mapping Digital Transformation in India During the COVID-19 Pandemic

Salonie Chawla, Swati Sudhakaran and Meghna Jalan in APCO Worldwide's India offices discuss how new technologies helped India achieve solutions in crucial sectors including healthcare, food security and education:

"The scaling up of dynamic sectors presents a huge opportunity for overseas businesses to invest in digitalization of India. The Indian government has been focusing heavily on self-reliance to ensure that the country gets a home-grown base for a complete digital value chain, including the electronics and computer hardware, which had been a missing link.

Along with the pandemic outbreak, India is in the middle of several geo-political developments vis-à-vis China, which has further strengthened the sentiments around local manufacturing and digital transformation."

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APCO Worldwide’s India offices have done a deep dive into the sectors where technology can spur economic transformation, providing key recommendations to global and domestic companies planning to invest in India. Click here to read and download the full report.

Coronavirus Beat: Looking Ahead

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Some Positive News

  • Sewing squad: A volunteer sewing group on Facebook distributed more than 55,000 masks to vulnerable communities in 3 months, CNN
  • Digitizing recovery: Microsoft launched an initiative to bring more digital skills to 25 million people worldwide to accelerate the pandemic economic recovery, Microsoft
  • Encouraging vaccine approval: Bharat Biotech’s COVID-19 vaccine has been approved for human trials, making it India’s first approved domestic candidate, Reuters

More Tips from Around the Water Cooler

  • Tips on retiring during the pandemic, Bloomberg
  • 6 tips for managing employees so they don’t under-perform, Fast Company
  • A webinar series from Nature Careers to help scientists during the coronavirus pandemic, Nature
  • Use the lessons from this crisis to create a new normal where work doesn’t suck, Forbes
  • The long, unhappy history of working from home, The New York Times


The pandemic is already threatening the fulfillment of target targets under Agenda 2030. The pandemic highlights the urgent need for focused policy action to cushion its consequences, protect vulnerable populations, and improve countries' capacity to cope with similar future events."

        - Ambassador T S Tirumurti, India's Permanent Representative to the United Nations

"We need to prepare for a post-COVID world that is poorer, that is more dangerous and that is more disorderly. We have not seen the conflation of global economic and strategic uncertainty now being experienced in our region since the existential threat we faced when the global and regional order collapsed in the 1930s and 1940s.”

        - Australian Prime Minister Scott Morrison
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit