Stay Ahead: Insights from APCO

China's 5G Rollout: How Foreign Companies Can Benefit 
As China is accelerating the deployment of fifth-generation mobile data technology (5G), Nina Zholudeva from APCO Worldwide's Beijing office suggests that a glimpse at the country's 5G progress and how its applications can help foreign businesses to understand how they can become part of the story.

a 5G Sign in a city
5G networks are already available in major Chinese cities and should cover most of the country in less than five years. Despite the main goal to support domestic development, now is the time for foreign companies to think about how they can seize the opportunities which will also arise.

To increase benefits, companies should:
  • Stay informed of China’s 5G network development progress;
  • Monitor central and local government initiatives to encourage wider 5G adoption;
  • Explore opportunities to create local partnerships.

Some Positive News

  • ER doctor reunites with family: An emergency room physician contracted the coronavirus in April and finally reunited with his family after three months, ABC News
  • Food waste to food banks: A Washington state man rescues 2.4 million pounds of farmers’ crops going to waste and provides it to food banks, Good News Network
  • Traveling by boat: An Argentine man stuck in Portugal because of travel bans sails by boat for 85 days to see his 90-year-old father in Argentina, The New York Times

More Tips from Around the Water Cooler

  • Tips for surviving a financial crisis, from a woman who lost almost everything, CNN
  • 5 Tips for managing an underperformer — remotely, Harvard Business Review
  • Marketing your business in the midst of COVID-19: 5 tips to stay afloat, Forbes
  • These 4 countries are accepting American travelers for remote-work trips, The Washington Post​
  • Working from home: Why you're easily distracted during lockdown, Bloomberg


“Our research suggests that COVID-19 is driving a meaningfully increased interest in hygiene and health, a behavior that is likely to be sustained over time. Experience tells us that a change in behavior for over 60 days causes consumers to permanently change what they do over time. To date, over 85% of people have already improved their hygiene habit as a result of COVID-19.”

        - Laxman Narasimhan, Reckitt Benckiser Group CEO & Executive Director

“Obviously the Americas is clearly still the major hot spot, North, Central and South America, but we have disease beginning to accelerate in Africa. Also, even in Europe, while certainly in western Europe the disease has come under control, we still have some worrying trends in southern Europe and the Balkans so we’re not out of the woods just yet in the European environment. It requires sustained vigilance."

        - Mike Ryan, head of the World Health Organization’s emergencies programme
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit