Stay Ahead: Insights from APCO

America Adapting: APCO Survey of U.S. Public Attitudes

On March 13, 2020, APCO conducted a second weekly wave of U.S. public opinion research to understand the effect of COVID-19 on people, businesses and institutions. APCO will continue to track Americans’ attitudes and behaviors related to COVID-19 over the coming weeks.
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Millennial Americans are the most worried about contracting COVID-19, with younger and older generations expressing notably less concern.
  • 56% of millennials (those aged 25 – 44) expressed their worried about contracting the virus.
  • 29% of those under 25 years old said that they were “extremely” or “very” worried.
  • Only 24% of those 65 years old and over reported feeling these levels of concern.
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emPOWER Outbreak 2020: Managing Your Response to COVID-19

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To help clients manage crises related to COVID-19, APCO has developed emPOWER Outbreak 2020, which allows organizations to connect virtually from the safety of their offices and homes, play out scenarios online, evaluate decision-making and resources in real time, and come away with valuable insights that can translate immediately to protocol and actions.

Click here for more information.

More Tips from Around the Water Cooler

  • A guide to managing your (newly) remote workers, Harvard Business Review

  • Managing stress and anxiety amid the COVID-19 pandemic, U.S. Centers for Disease Control and Prevention
  • America's fractured policies on paid sick leave are changing amid the coronavirus. Here's how the potential new laws could affect you, Business Insider
  • Disrupted and distanced: The latest advice on navigating coronavirus, NPR (podcast, 16 minutes)
  • The coronavirus pandemic in five powerful charts, Nature
  • After the White House's initial missteps, COVID-19 could reshape the global order as we know it, Foreign Affairs


"Don’t assume your community won’t be affected. Prepare as if it will be. Don’t assume you won’t be infected. Prepare as if you will be. But there is hope. There are many things all countries can do."

         ​- Tedros Adhanom Ghebreyesus, World Health Organization Director-General

Winston Churchill once said, 'If you are going through hell......KEEP GOING!' The challenge we have is not of the dimension he was forced to confront but that is exactly what we, all of us, are going to do: Keep going.

          - Nicholas Speeks, CEO, Mercedes-Benz USA
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit