APCO is tracking Americans’ attitudes and behaviors related to COVID-19. The latest installment, from polling conducted on April 17, 2020, explored Americans’ views on how the country will recover from the pandemic:​​
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To access the latest research and resources on the COVID-19 pandemic, please visit APCO's Coronavirus Hub.
We’re Spending More Time Online: What Does That Mean for Digital Advocacy?

APCO's Rachael Siefert, senior director and North America digital strategy practice lead, shares her insights on the future of advocacy and campaigning to maximize meaningful impact:

"While we may have expected an increase in election-related advocacy efforts, what we’re really seeing are people turning their concerns around COVID-19 into action.

Finding ways to connect that energy to the future elections and legislative goals that will be imperative to your grassroots campaign are the key to success moving forward. However, you can’t go about business as usual right now because attentions are more focused on COVID-19 and legislative priorities may have shifted. So, how can you use your ongoing digital advocacy campaign efforts to do this?"

Person holding tablet to access a variety of digital services
Webinar: How will COVID-19 impact health and social care in the UK?

As the UK begins to contemplate the easing of lockdown measures, how will crucial NHS services resume? What is the next phase of the health system response to the pandemic? What changes made over the last few weeks will remain? And, what does COVID-19 mean for the government’s health and social care reform agenda?

On Tuesday, May 12 from 8:30-9:30am BST, you are invited to join a conversation with Richard Sloggett, former special adviser to Health and Social Care Secretary Matt Hancock, and Senior Fellow, Policy Exchange, who will discuss the impact of the lockdown measures on the UK health system. RSVP here.


APCO colleagues are sharing on-the-ground insights and analysis on the impact of COVID-19 in markets around the world. Today’s dispatch from APCO’s Brussels office looks at the coordinated efforts of EU institutions to respond and develop a coordinated recovery plan to emerge from the crisis.

With new leadership in the European Commission, Parliament and Central Bank, and an ambitious work program, 2020 was supposed to be a year of renewal and success for the European Union. Then, the coronavirus came, and with it, the difficulties in coordinating responses across the bloc. The emblematic Schengen area was the first to feel the effects, as travel restrictions and border closures were swiftly implemented. Then came tensions between national capitals over personal protective equipment, which dominated the daily political agenda. As public health has always been a competence of the bloc’s member states, rather than the Union, critics were quick to raise questions about European solidarity, especially between northern and southern countries who started to turn on each other on issues such as funding and debt mutualization.

EU institutions are complex in structure and ill-suited to the fast decision-making required to respond to a crisis. There is, however, an overall agreement that the EU will be essential in responding to the consequences of the coronavirus and that this response will depend on both coordination and solidarity. Following tough negotiations, EU leaders have agreed on an overarching common approach to COVID-19 structured around limiting the spread of the virus, ensuring the provision of medical equipment, boosting research for treatments and vaccines, and, most importantly, supporting the economy. With the EU economy predicted to experience a recession of historic proportions this year, plans to slowly re-open most European economies are playing out at the national level. Having secured the use of the EU’s Stability Mechanism to provide member states with fresh emergency funds, the EU Commission now looks to upcoming negotiations on what Commission President Ursula von der Leyen calls an “EU Marshall Plan to counter COVID-19:” an updated budget for 2021-2027 and an ambitious €1 trillion investment package, to begin May 13. Draft documents show that the green transition and digital transformation, as well as ambitious changes in healthcare, will be critical in these discussions, offering opportunities for any stakeholder seeking to align their activities with the next chapter of the EU’s integration. As things stand, the EU recovery plan will also aim to strengthen the EU’s “strategic autonomy,” with some discussion about the importance of moving key supply chains back to Europe.

Some Positive News

  • Gifting Vacations to New York City’s Hospital Staff: More than 4,000 staff member at hard-hit Elmhurst Hospital were surprised with a free vacation sponsored by American Airlines and Hyatt Hotels, CBS News
  • Vaccine Progress: Researchers prepare for ‘human challenge trials’ after 14,000 volunteers sign up to test the vaccine in the United States, Financial Times
  • Increase in Sales: Florists saw a boom in sales leading up to Mother’s Day, which helps them to bring back jobs previously put on furlough, NBC Chicago

More Tips from Around the Water Cooler


“While this virus may be a natural phenomenon, the crisis it both reveals and exacerbates is manmade. This moment must be a wake-up call and a turning point in the way we prevent and address calamities like this in the future.”

     - Dr. Rajiv J. Shah, President of The Rockefeller Foundation

“COVID-19 is putting us all to the test and it is a test we are all rising to. This is a great shared project by the peoples of the world with a clear purpose: to find that vaccine for COVID-19. A safe vaccine, available to all, affordable to all.”

Scott Morrison, Prime Minister of Australia
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit apcoworldwide.com/coronavirus.