To access the latest research and resources on the COVID-19 pandemic, please visit APCO's Coronavirus Hub.
Evolving Our Relationship with Healthcare Providers in the Post-COVID-19 Era

On the Come Back Stronger blog series, APCO's Jen Young and Melissa Munoz discuss the future of the patient-provider relationship and how the pandemic changed the way patients receive care:​
Healthcare Professionals

"When we think about how to Come Back Stronger, we must recognize that this new paradigm pushes alternative opportunities for care to the forefront faster than what could have been expected when 2020 began, and establishes a renewed sense of support and belief in our nation’s doctors, nurses and health workers, including the hospitals and health systems they work in.

But it also raises many questions, from immediacy of adoption and the efficacy of services, to the protection of personal information critical to the provider-patient relationship."

How COVID-19 is the ultimate test of ‘purpose’

In PR Daily, APCO's Nicole Monge discusses how organizations respond to this crisis might be what their reputation is based on for years to come:
What is your purpose?

"Leaders and organizations must ask themselves: Do these decisions connect to our overall strategic framework for why we’re here? Are we being consistent with the persona we put out into the world? Is that purpose one that is authentic to us, but also positively benefits the community we’re so entrenched in?​ As with all actions taken during this time, there are moments of uncertainty and questioning around important decisions being made."

Turning Crisis Into Opportunity

In RealClear Health, APCO's Wayne Pines discusses how this crisis presents an opportunity to identify how to improve our systems to manage health threats in the future:

"The coronavirus pandemic reminds me of Sputnik. Just as Sputnik riveted us in 1957, so too coronavirus rivets us today. To be sure, coronavirus threatens all of our health and has changed how we live, shop,  interact and do business, and thus is on a much larger scale than Sputnik.  But coronavirus also has exposed lapses in our health care system that can be fixed only with the same kind of Sputnik-like focus that engulfed the U.S. in 1957 and into the next decades."

Webinar: What happens next: How will COVID-19 impact health and social care in the UK?

As the UK begins to contemplate the easing of lockdown measures, how will crucial NHS services resume? What is the next phase of the health system response to the pandemic? What changes made over the last few weeks will remain? And, what does COVID-19 mean for the government’s health and social care reform agenda? On Tuesday, May 12 from 8:30am - 9:30am BST, you are invited to join a conversation with Richard Sloggett, former special adviser to Health and Social Care Secretary Matt Hancock, and Senior Fellow, Policy Exchange, who will discuss the impact of the lockdown measures on the UK health system. RSVP here.


APCO colleagues are sharing on-the-ground insights and analysis on the impact of COVID-19 in markets around the world. Today’s dispatch from APCO’s Chicago office highlights the situation in Illinois and neighboring states with the easing of lockdown restrictions.
Chicago Art Institute Lions

As the coronavirus crisis continues and cases continue to grow, individual states have started to relax restrictions while the biggest municipalities are still cautioning residents to stay inside. In Illinois, a modified stay-at-home order effective as of May 1 allows nonessential stores to now open for pickup and delivery, allows greenhouses, garden centers, nurseries and animal grooming services to now reopen as essential businesses and requires all essential businesses and manufacturers to provide face coverings and follow social distancing requirements. The City of Chicago, however, has emphasized the importance of staying home through a series of public service announcements featuring the Mayor in a humorous ‘stay home, save lives’ PSA and ensuring Chicago’s famous Art Institute Lions were properly fitted with masks. Despite these newly modified restrictions, hundreds of protestors continue to rally across the region, protesting the stay-at-home orders and pushing to reopen economies.

While Illinois and the broader Midwestern region gradually relax restrictions, the impact of the outbreak remains evident in key industries, including agriculture and manufacturing. Over the course of the past eight weeks, more than 838,000 people have filed new unemployment claims in Illinois alone. Meanwhile, nationwide concerns of meat shortages, and excess and overcrowded animals as a result of meatpacking plant closures further concerns that the broader U.S. meat industry is a source of new coronavirus hotspots. In response, two weeks ago Illinois Gov. J.B. Pritzker joined Michigan Gov. Gretchen Whitmer, Ohio Gov. Mike DeWine, Wisconsin Gov. Tony Evers, Indiana Gov. Eric Holcomb and Kentucky Gov. Andy Beshear, announcing a partnership to reopen the regional economy. This week, Gov. Pritzker addressed Illinois’ efforts to significantly “bend the curve” and reduce hospitalizations, noting that the state is now “getting ready for a point where we can begin to reopen the economy”. Aware that the agriculture issues will require close coordination and communication with local, state and federal governments, as companies develop plans to safely reopen, hyperlocal factors must also be weighed in considering the gradual relaunch of the Midwestern economy.

Some Positive News

  • Virtual Graduation: John Krasinski hosted a virtual graduation with celebrity speakers in his "Some Good News" YouTube Channel, Los Angeles Times
  • Billionaire Donates Meals: TiffinLabs, co-founded by one of Singapore's youngest billionaires Kishin R.K., set up a foundation to give free meals, The Straits Times​
  • Positive Outlook: France, Italy and Spain register lowest daily death tolls in weeks as they prepare to ease restrictions, BBC​

More Tips from Around the Water Cooler

  • Hotel industry issues coronavirus safety guidelines ahead of anticipated travel surge, USA Today
  • Advice for dealing with uncertainty, from people who've been there, NPR
  • Let’s get through the coronavirus era together. Here are some tools, Los Angeles Times
  • How to throw the best virtual graduation party, CNN
  • Graduation advice from Bill and Melinda Gates, Amy Chua and others during a moment of crisis, The Wall Street Journal


“It's not going to disappear from the planet... In my mind, it's inevitable that we will have a return of the virus or maybe it had never even went away. When it does, how we handle it will determine our fate.”

     - Dr. Anthony Fauci, Director, National Institute of Allergy and Infectious Diseases

"The government bodies at the national, state, county and city levels must unite in a comprehensive, thoughtful and productive way to allow our team members to work in safety without fear, panic or worry... The private and public sectors must come together. As a country, this is our time to show the world what we can do when working together."

      - John Tyson, Board Chairman, Tyson Foods
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit