Stay Ahead: Insights from APCO

Strange Bedfellows – EU and Chinese Dreams on Divergent Paths

Alexander Brown, based in APCO Worldwide's Frankfurt office, and Howard Kwong and Cherry Cheung, based in APCO's Beijing office, discuss the European Union and China relationship as the COVID-19 pandemic continues: 
EU and Chinese flag

"EU-China relations appear to be at a crossroads and COVID-19 could be the defining marker for a new stage in ties between the two economic powerhouses. Whether an investment deal is concluded by the end of the year will be a strong indicator of how the EU and China will engage with each other in years to come: primarily as a partner or as a rival. Assuming a deal is reached, openings into new sectors of the Chinese market could offer a boon to European companies, and a way out of the economic doom and gloom of COVID-19."

Some Positive News

  • Success for sustainability: People around the world have been committing to sustainable lifestyle choices whilst in lockdown from changing their diets to going plastic-free, The Guardian
  • Special Olympics: Virtual events have enabled sports for disabled athletes to continue despite the pandemic, providing training and opportunities for the disabled community, The Washington Post
  • Promoting women’s voices: Launched during the pandemic, SpeakHer is a new initiative in Japan aimed at addressing the imbalance of presenters at conferences and online events by providing event organizers with a free database of female public speakers, The Japan Times

More Tips from Around the Water Cooler


“How will the COVID-19 pandemic reshape the world order? The honest answer is that no one knows. There are many possible futures at this point. The best policymakers can do is to avoid myths that obstruct their thinking and examine alternatives that help them focus on the most important questions. Sometimes estimates are wrong, but it is useful to structure policy thinking in a way that allows leaders to learn from mistakes as well as successes.

         - Joseph S. Nye, Jr., professor at Harvard University
The APCO team is working with clients globally to manage this crisis, and we stand ready to support your needs. For more resources from APCO, including our latest research, information on how we can help or to contact us, visit