"Brands planning virtual event programs, take note: the medium is still a big part of the message. Rather than overly rely on speakers or panel discussions to carry the full program, think of it as a broadcast event, with the ability to infuse a range of pre-recorded storytelling devices—documentary being just one—to surprise, enlighten, and move your audience.
In the virtual programming world, pre-recorded segments give the broadcast more vitality and momentum. They also provide event organizers with more creative flexibility and control in how content gets presented, removing some the inherent risks with live-streaming. And with that control, along with some advance planning and budgeting, you’re able to be much more ambitious as a persuasive storyteller. Even in the era of social distancing, there are ways to tell endearing, illuminating, and connective stories that transcend what’s expected."