"With the holiday shopping season expected to start earlier and be more consequential to companies’ year-end bottom lines than before, the retail industry is surely hoping that the remainder of 2020 will be its chance to come back stronger.
When considering the end-of-year retail experience, most discussion focuses on consumers. Will they return to shopping in-store? Or will online sales continue to reign supreme? Will shoppers be cautious with holiday spending? Or will they redirect money that would have otherwise gone to travel and experiences toward tangible gifts for family and friends? What health, safety or experience missteps will cause consumers who return to in-store shopping to retreat?"