Stay Ahead: Insights from APCO

Primary Sources
Most Americans view coronavirus as being serious, with a majority worried about contracting the virus.
  • 9-in-10 view coronavirus as serious, with more than a third (38%) calling it “extremely serious” and more than a quarter (29%) “very serious.”
  • The public is worried about getting coronavirus by a 3:2 margin, with 60% “worried”, 40% “not”, and 24% or nearly a quarter “extremely worried.”
Primary Sources
Two-thirds of U.S. workers have seen precautionary actions taken in their workplace, with 60% feeling COVID-19 will cause disruption this year. Expectations of employers focus on prevention.
  • Employers are seen doing things to address the spread of COVID-19 by a 3:2 margin. 
  • The most common expectations workers have is that their employers should provide sanitation materials (47%) and instructions about precautions (43%).
  • Most working Americans see COVID-19 as likely to disrupt their workplace in 2020, with 30% seeing a “big” disruption and 30% predicting “some” disruption. 
Primary Sources

Webinar: Opinion Research Release on COVID-19

On Wednesday March 11 at 8:30-9:30 AM, ET join a free webinar and share in the release of new opinion research as the APCO and Oxford Analytica COVID-19 crisis response teams considers the business impacts of the coronavirus, and the actions that organizations can be taking to safeguard employees, operations, and reputation.​ 

RSVP for an invitation to join:

Missed the webinar? Don't worry, check out the research here.

More tips from around the water cooler:


“For too long, the world has operated on a cycle of panic and neglect. We throw money at an outbreak, and when it’s over, we forget about it and do nothing to prevent the next one.”

        - Tedros Adhanom Ghebreyesus, Director-General World Health Organization

“There’s a lot of talk of the pathogen itself but…we need to be really clear here, the disease is not the only thing that spreads. You also get rumors and health hoaxes, misinformation, and emotional contagion as well, which can help the virus spread as well.”

        - Dr. Seema Yasmin, Stanford University
“People need clear, concise, evidence-based messaging…right now I think people have this disconnect between what they’re hearing from public health authorities and what they’re hearing via tweet.”

        - Dr. Craig Spencer, Director of Global Health in Emergency Medicine at New York-Presbyterian/Columbia University Medical Center