"Trust is one of the most valuable resources in the workplace, but it takes time to earn and can be easy to lose. Leaders who want to earn the trust of their employees must ensure they are creating a culture that benefits their workforce and the bottom line."

- Kimberly Gardiner, via PR Daily

Click here for more on the importance of trustworthy leadership and how executives can create a future that works.

Creating a Future That Works

A new research study from APCO Insight sheds light on the various trends shaping the future of the workforce and what U.S. workers feel are the most important factors when considering where to work.

Learn more about some of the key findings of the study by watching our AI-generated video here and downloading a copy.

Generational Viewpoints on Workplace Culture That Lasts

With four generations working together, today’s workplace offers a wide range and dynamic combination of experience, expectations and priorities.

We asked three APCO colleagues—Pete Wentz in Chicago, Polly Kennedy in London, and Lelia Busch in Washington, D.C.—to share their views on the workplace, how it has changed and what they see as the most important future considerations for companies as they look to create a culture that is inclusive for a multi-generational workforce. Click here to read their perspectives.

More on Organizational Culture Building from APCO’s Global Team

Building an Authentic Values-Based Culture

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"Building a culture doesn't happen overnight. It's a process that needs to evolve over time and allow for broader interpretation to include a wider set of stakeholders, as the business grows. Leaders must begin by defining what they want the company to stand for—a set of values that can be understood and exemplified by all."

- Uzma Lodhi, London

Click here for more

Putting Meaning Back Into Purpose

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"Employees are savvy and have seen management ideas and business trends come and go. It is essential for organizations to avoid 'purpose washing.' To put meaning back in purpose, organizations must be brutally honest about their vulnerabilities and test for potential pitfalls before taking bolder corporate stands."

- Julie Jack, New York

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Prioritizing Happiness to Achieve a Company's Goals

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"Companies are now realizing that happiness is essential for their employees’ success—and for the success of their businesses. Happiness is contagious, and when encouraged, can spread through an entire company. Creating a positive environment takes strong top-down and bottom-up approaches."

- Abier Kadom, Dubai

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Instilling a Corporate Learning Culture

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"Learning and development can take a business from good to great. Creating a learning culture is a long-term talent strategy that requires a top-down mindset shift from organizational leadership and a dedicated vision for what is yet to come. Committing to a learning culture can help a company build its reputation as an employer of choice."

- Rachael Forker, Washington, D.C.

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Building a Positive Workplace Culture

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"A positive workplace culture drives productivity and efficiency, increases retention, promotes teamwork and reinforces an environment that encourages growth. For an organisation’s success, everyone needs to read from the same page, without prejudice and without discrimination."

- Rahul Sharma, New Delhi

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Boosting Employee Engagement Through Culture

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"Today, enhancing the engagement of employees is critical to a company’s near and long-term success. But what’s the most effective approach to boosting employee engagement among a global talent base? Based on our experiences in Japan, there are three key elements that global companies should consider."

- Miho Tsunoda, Tokyo

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Turning ESG Commitments Into Action

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"ESG, sustainability, inclusion and diversity have become common buzz words in business, particularly in financial services. Executives understand that they need to promote these issues to attract top talent. While public commitments are a good first step, companies must focus on culture and internal communications to ensure that all employees feel valued."

- Hilary Brandenburg, New York

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Adopting Green Initiatives as a Pillar of Workplace Culture

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"Sustainability isn’t just a trend. It is a holistic, long-term business approach and an important consideration for a new generation of environmentally aware employees, who have high expectations of their employers. Caring about the wellbeing of society shows that companies, in turn, care about their employees."

- Matilde Rosa, Berlin

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Click here for additional insights on culture building from APCO's global team.

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